Andrej Hendelja

6 Steps to Diagnosing Traffic Drops with Google Analytics

Every once in a while, a business can experience a drop in web traffic. Such a scenario probably wouldn’t be so troublesome if it weren’t for its negative effect on the business’s online sales, which is the whole point of having a website. That’s why diagnosing the cause of the drop is crucial, so that […]

Andrej Hendelja

How to Use Content Marketing For a “Dull” Industry

Content marketing is all about creating, distributing and sharing meaningful and efficient content that attracts and engages your target audience, drives traffic to your website, boosts the awareness of your brand and, eventually, increases your sales. Creating fun and attractive content that provides extra value to your readership is easy if you own a cosmetics […]

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