Content Marketing

Our client Veridion has raised a $20 million Series A led by Hoxton Ventures to expand its live business graph covering 640+ million companies worldwide.

A manufacturing company’s blog functions as a reliable sales and marketing tool only when the company avoids these mistakes.

This article lists the best idea generation techniques so that you can fill your SaaS blog content calendar with excellent SEO content ideas.

In this article, we’re bringing you five easy tips that will help you write engaging content for your readers.

Most manufacturing websites either write for Google or only post news about the new machine. Neither wins RFQs. These six SEO content best practices show metal shops how to create content that ranks and convinces the OEM engineers and buyers who read it.

Five ways SEO content pays off for a manufacturing company: organic traffic from buyers, authority, backlinks, easier repeat orders, and a lower cost per RFQ.

Keyword research decides whether your manufacturing website attracts RFQs or hobbyists. This seven-step process shows CNC, laser cutting, welding, steel structure and powder coating companies how to find the keywords OEM buyers actually search for.

Writers aren’t mind readers, and none of them have stood next to your laser. A content brief that gives them the topic, keyword, audience, goal, the numbers from production and an engineer to call is how manufacturers get the right technical article on the first try.

Technical topics don’t have to read like a datasheet. Six tips that make blog content for manufacturing companies more engaging for the engineers and buyers who read it, from a consistent voice to reference projects and RFQ-focused calls to action.