Keyword stuffing stopped working years ago. On a manufacturing website, SEO content performs when it matches the engineer’s intent, is researched from your own production, stays evergreen, is easy to read and builds topical authority around each process.
You don’t have to be the welding engineer to write a good article about welding, as long as you have a research system. A three-step content research process for manufacturing companies: competitor topics, a better outline, and sources for every section.
A pillar page is the complete guide to one of your processes, supported by cluster articles that answer engineers’ specific questions. Here is what pillar pages are, why they matter for manufacturing websites, and seven tips to build one that brings RFQs.
Machined parts and steel structures are not boring to the engineer who needs them. How manufacturers turn shop-floor know-how into content that brings RFQs.
If you think you don’t need to maintain your SEO rankings after you’ve ranked at the top for your targeted
