How We Turn Industrial Websites Into Revenue Channels
Companies our clients have supplied
BMW
NASA
Toyota
JAGGAER
Bombardier
We don’t start with tactics.
Strategy
We analyze your capabilities, competitors, current visibility, and the way your buyers search for suppliers. The goal is to identify the opportunities most likely to generate qualified inquiries — not just more traffic.
Visibility
We build the digital assets that make your business easier to find and easier to trust. This can include technical sales pages, Google Ads search campaigns, SEO content, AI search visibility (GEO) and website improvements.
Revenue
Visibility only matters when it creates business opportunities. We continuously strengthen your online presence so your website becomes a long-term acquisition channel for qualified B2B inquiries.
Framework Stays the Same
Technical Sales Pages
SEO Content
AI Search Visibility
Website Improvements
Google Ads Search
Analytics & Reporting
We Don’t Optimize for Algorithms. We Optimize for Buying Behavior.
Our work is built around that buying process, so your business appears with the right information at the right moment — whether buyers are searching Google, using AI platforms, or comparing suppliers internally.
A Smarter Way to Support Your Sales Pipeline
A Trade Show-Only Pipeline
- Expensive booth fees, travel, and lost production time
- Limited exposure before and after the event
- No guarantee of qualified inquiries
- Sales activity concentrated into a few short windows
A Website Built for Acquisition
- Works 24/7 across markets
- Helps buyers discover you between events
- Builds visibility in Google and AI search
- Creates a more predictable source of qualified inquiries
Questions We Often Get
How much does an engagement typically cost?
Every project is different, so there isn’t a single fixed monthly price.
Most engagements start from around $1,200 per month for a foundational plan, while more comprehensive growth programs typically range up to $2,400+ per month, depending on the scope of work. Our plans usually combine Google Ads search campaigns, SEO and AI search visibility (GEO); your Google Ads media budget is billed separately.
Additional services such as advanced analytics or website development can be added where they support the overall strategy. We’ll always recommend the approach that makes the most sense for your business rather than selling the largest package.
How long until we see results?
Google Ads and SEO work on different timelines, which is why we usually run them together.
Google Ads search campaigns can start bringing quote requests within the first few weeks. SEO and AI search visibility take longer: most clients see meaningful improvements within 3–6 months, with stronger and more consistent results over 6–12 months.
The exact timeline depends on several factors, including the competitiveness of your industry, your current online presence, and the level of investment. Businesses that publish more high-quality content and strengthen their overall digital presence generally achieve results faster.
That is why our plans usually combine both: paid search brings leads early, while organic and AI visibility compound over time.
Do you only work with manufacturers?
Manufacturing is our primary focus, but it’s not our only one.
We also work with industrial B2B software companies and businesses operating in procurement, logistics, supply chain, and other technical industries where buying decisions are complex and trust plays a critical role.
Can you create content in languages other than English?
Yes.
While English is our primary language, we can also create and localize content for other European markets, including Polish and Czech, when required.
Every project is adapted to the target market and buying audience.
What happens during the strategy phase?
Every successful engagement starts with understanding your business.
We analyze your products and services, competitors, current online visibility, and the way your buyers search for suppliers. During onboarding, you’ll complete a short questionnaire that helps us identify your priorities, competitive landscape, and growth opportunities.
The outcome is a strategy tailored specifically to your business — not a generic SEO checklist.
How involved do we need to be?
Usually, very little after the initial onboarding.
Once we understand your business and priorities, our team handles the research, planning, writing, optimization, and ongoing execution.
You’ll receive regular updates and monthly reports, while staying focused on running your business — not managing marketing projects.
Can you work alongside our internal marketing team?
Yes, and we do it regularly.
Many of our clients have an internal marketing team, and we work alongside them with clearly defined responsibilities.
Our usual way of working is that we own both the strategy and the execution for the channels we run — Google Ads, SEO and AI search visibility. That keeps every recommendation connected to one acquisition plan, while your team stays fully informed and involved along the way.
Is Google Ads included?
Yes. Google Ads search campaigns are part of our standard plans.
Paid search captures buyers who need a supplier right now, while SEO and AI search visibility build sustainable long-term demand.
We already have a website. Do we need a new one?
Not necessarily.
Many businesses already have a solid foundation. In those cases, improving technical SEO, user experience, and expanding the website with strategically planned sales pages is often enough to generate significantly better results.
If a complete redesign is needed, we’ll tell you — but we won’t recommend rebuilding a website unless it’s genuinely the best solution.
Why not hire a generalist SEO or PPC agency?
Most SEO and PPC agencies understand search engines.
We also understand the people using them.
Industrial buyers, engineers, procurement professionals, and technical decision-makers search differently from everyday consumers. They use different terminology, evaluate suppliers differently, and expect a different level of technical credibility.
Our campaigns and content are built around how industrial buying decisions are actually made — not just how search algorithms work.
Why not rely entirely on AI-generated content?
AI is an excellent assistant.
It is a poor strategist.
Without industry expertise, commercial judgment, and editorial direction, AI tends to produce generic content that sounds correct but fails to persuade real buyers.
We use AI where it adds value, but every strategy, message, and piece of content is guided, reviewed, and refined by experienced specialists who understand your market.
Why do you focus on qualified inquiries instead of traffic?
Because traffic is only valuable if it leads to business opportunities.
Search behavior is changing rapidly. Google AI Overviews and AI search platforms increasingly answer questions without sending users to websites, making traffic a less reliable success metric than it once was.
Our objective is to generate qualified inquiries from companies that match your ideal customer profile — not simply increase visitor numbers.
Can digital marketing replace trade shows?
Not entirely.
And it shouldn’t.
Trade shows help build relationships, while digital marketing ensures buyers can still discover your business throughout the rest of the year.
The strongest manufacturers don’t rely on a single acquisition channel. They diversify, making their pipeline more predictable and less dependent on individual events.
Where are your clients based?
Our clients are manufacturers in the United States, Canada, the UK and across Europe.
What they have in common is that they sell to B2B buyers beyond their local market, and their buyers search in English.
How do you measure success?
We measure success by business outcomes — not just marketing metrics.
Our primary objective is to generate more qualified B2B inquiries from companies that match your ideal customer profile.
Throughout every engagement, you’ll receive monthly reports covering the work completed and key performance metrics such as search visibility, rankings, traffic, and campaign performance.
If you require advanced conversion tracking, Google Analytics 4 implementation, custom dashboards, or more detailed attribution reporting, we can provide these as an additional service.
How quickly can we get started?
Most new projects begin within 2–4 weeks, depending on our current capacity.
Because every engagement starts with research and strategy, we prefer to onboard projects carefully rather than rushing the process.
The best way to get an accurate timeline is to schedule a conversation — we’ll let you know exactly when we can begin.