A slider with a machine photo, “welcome to our website” and news from the trade fair: that is the homepage of most metal shops, and it is why engineers leave without sending a drawing. Here is what a manufacturer’s homepage has to answer in five seconds, section by section, and what to measure.
Every metal shop gets emails promising page one in 30 days. Here is how to choose an SEO agency when your buyers are engineers, your conversion is an RFQ and your search volumes are small: seven questions to ask, seven red flags, and honest timelines.
German buyers search in German, Czech engineers in Czech, and an English-only website rarely reaches either. Ten multilingual SEO mistakes manufacturers make when they sell to DACH and the EU, from translated keywords and machine-translated tolerances to broken hreflang, and how to fix each one.
Sending Google Ads or directory traffic to your homepage is how manufacturers lose RFQs. A landing page built for one process, one buyer and one action, the drawing upload, is how you win them. Here is the anatomy of a landing page that converts engineers and purchasing managers.
A manufacturing company’s blog functions as a reliable sales and marketing tool only when the company avoids these mistakes.
In this article, we’re bringing you five easy tips that will help you write engaging content for your readers.
Writers aren’t mind readers, and none of them have stood next to your laser. A content brief that gives them the topic, keyword, audience, goal, the numbers from production and an engineer to call is how manufacturers get the right technical article on the first try.
