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Why You Need to Stop Worrying About Profit and Start Worrying About Cash Flow
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“Should I be focusing on the cash or the profit?” is probably the most frequently asked question in business. While both are crucial aspects of a business, cash flow is definitely king when it comes to financial management of a...
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Rebranding Done Right: 5 Examples You Can Learn From
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Rebranding your company is not just about changing your logo or tagline. It is about implementing a marketing strategy that will help your company create a new identity. The new identity should demonstrate to your customers and employees how your...
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7 Effective Tips for Providing Excellent Customer Service
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How many times have you thought about increasing your customer base? If you own a business, you probably think about it very often. Like many other businesspeople out there, you have invested time and money in advertising your products and...
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How to Maintain Your SEO Rankings After Reaching the Top
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If you think you don't need to maintain your SEO rankings after you’ve ranked at the top for your targeted keyword, you're wrong. Once you’ve reached the top, it doesn’t mean you’ll stay there forever. Your competitors can outrank you...
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Resource-Based Marketing: 5 SaaS Companies That Are Doing It Right
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Online marketing usually consists of SEO, social media marketing, and PPC, and that is what, in short, search engine marketing (SEM) is. What people either do not recognize or, out of various reasons, lack the will to recognize and do...
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How to Create Viral Content for E-commerce Websites
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Content marketing is an excellent marketing strategy that can ultimately help you increase traffic to your website, get more leads and grow your revenue. Unfortunately, producing good content is just not enough anymore. To grow your business, you have to...
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