- Nina Matic
- 3 Nov 16
How to Encourage Word-of-Mouth Marketing for Your E-commerce Business
As an owner of an e-commerce business, you have probably invested a lot of thought and effort into your marketing strategy. Maybe you spend a lot of money on expensive ads, maybe you organize elaborate product promotions, or you have an extensive e-mail list for sending out newsletters. As much as all these tactics work […]
- Andrej Hendelja
- 12 Oct 16
How to Use Content Marketing For a “Dull” Industry
Content marketing is all about creating, distributing and sharing meaningful and efficient content that attracts and engages your target audience, drives traffic to your website, boosts the awareness of your brand and, eventually, increases your sales. Creating fun and attractive content that provides extra value to your readership is easy if you own a cosmetics […]
- Ana Gabrilo
- 5 Oct 16
5 Tips On What To Do With Your Non-Responsive Prospects
So you’ve tried everything to get to your prospect, but it’s just not happening. Don’t worry, this is not an unusual situation. Know that your prospects are busy people, and chances are, they are not actively avoiding you, but simply have a lot on their plate right now. Therefore, even with your shining personality, and […]
- Ivana Zec
- 26 Sep 16
7 Copywriting Hacks Based in Psychology
Whether you are a beginner or an advanced marketer, you know how important copywriting is for any business. Having a high-quality product is certainly a great place to start; however, there is a long and strenuous journey to take between a good product and actually making the sales. Whether you are defining your company’s brand […]
- Vedran Greblo
- 22 Sep 16
How to Safely Redesign Your Website Without Destroying Your Business
Website redesigns are a scary proposition for many marketers and rightfully so, evoking a flood of concern such as: Will this work in all browsers? How will this affect page load speed? What’s the impact on conversions? How will this affect our SEO? But why should you consider a redesign anyway? You may tell yourself […]
- Ana Gabrilo
- 19 Sep 16
Why Your Business Should Be Blogging
Are you thinking about starting a blog for your company? Are you wondering if there are any benefits to blogging for business, and how it can help your company develop and thrive in the long run? Blogging has, in fact, become ‘a must’ when building your brand. It provides your business with a platform to […]
- Nina Matic
- 15 Sep 16
How to Find the Right B2B Sales and Marketing Tactics for Your Business
Every company in the world has the same ultimate goal – to maximize return on investment and earn a profit. While that goal may be common, the way to achieve it is certainly not. Since every company is shaped by different factors such as its area of expertise, size, offer, competition and others, there is […]
- Vedran Greblo
- 12 Sep 16
How Should Publishers Adapt to Mobile Ad Blockers
Ad blockers have been around for many years, decades even, but nowadays they are making their first foray into the mobile domain. Recently Apple made headlines when it announced that their latest iteration of the mobile operating system for iPhones and iPads will be supporting Ad blocking apps. Needless to say, this has ruffled more […]
- Nina Matic
- 8 Sep 16
How to Give New Life to Your Old Marketing Content
As a businessperson of the 21st century, you are well aware that you can no longer be a successful marketer without constantly providing your target audience with new and fresh content. Being great at content marketing implies abandoning some obsolete techniques such as pushy selling and focusing your efforts primarily on content delivery. However, although […]
- Ivana Zec
- 5 Sep 16
How to Assemble a Social Media Dream Team
More than a quarter of the world’s population uses social media today and that number is expected to rise rapidly in the future. The number of social media platforms is also on a constant rise, with Facebook, Twitter, Google+ or LinkedIn no longer being the only players in the field. Using social media to promote […]