Davor

How To Get Your First 100 Links

Links are the currency of the web. All links are not created equal. Whether you’re a B2B or B2C marketer, you need the right links to improve your performance in the search engines. Search engines have the best source of traffic. According to Outbrain, “search is the #1 driver of traffic to content sites, beating social […]

content marketing in a dull industry
Davor

How to Use Content Marketing In a “Dull” Industry

Content marketing is all about attracting and engaging your target audience, but what about when your industry is “dull”. Can you write compelling content about bland stuff?  Good content drives traffic to your website, boosts the awareness of your brand and, eventually, increases your sales. Creating fun and attractive content that provides extra value to […]

Ivana Zec

7 Copywriting Hacks Based in Psychology

Whether you are a beginner or an advanced marketer, you know how important a good copy is for any business. Having a high-quality product is a great place to start but there is a long journey between a good product and making the sales. When you are defining your company’s brand or desperately trying to […]

Ana Gabrilo

5 Tips On What To Do With Your Non-Responsive Prospects

So you’ve tried everything to get to your prospect, but it’s just not happening. Don’t worry, this is not an unusual situation. Know that your prospects are busy people, and chances are, they are not actively avoiding you, but simply have a lot on their plate right now. Therefore, even with your shining personality, and […]

Davor

How to Safely Redesign Your Website Without Destroying Your Business

Website redesigns are a scary proposition for many marketers and rightfully so, evoking a flood of concern such as: Will this work in all browsers? How will this affect page load speed? What’s the impact on conversions? How will this affect our SEO? But why should you consider a redesign anyway? You may tell yourself […]

Ana Gabrilo

Why Your Business Should Be Blogging

Are you thinking about starting a blog for your company? Are you wondering if there are any benefits to blogging for business, and how it can help your company develop and thrive in the long run? Blogging has, in fact, become ‘a must’ when building your brand. It provides your business with a platform to […]

Davor

How to Find the Right B2B Sales and Marketing Tactics for Your Business

Every company in the world has the same ultimate goal – to maximize return on investment and earn a profit. While that goal may be common, the way to achieve it is certainly not. Since every company is shaped by different factors such as its area of expertise, size, offer, competition and others, there is […]

Davor

How Should Publishers Adapt to Mobile Ad Blockers

Ad blockers have been around for many years, decades even, but nowadays they are making their first foray into the mobile domain. Recently Apple made headlines when it announced that their latest iteration of the mobile operating system for iPhones and iPads will be supporting Ad blocking apps. Needless to say, this has ruffled more […]

Davor

How to Give New Life to Your Old Marketing Content

As a businessperson of the 21st century, you are well aware that you can no longer be a successful marketer without constantly providing your target audience with new and fresh content. Being great at content marketing implies abandoning some obsolete techniques such as pushy selling and focusing your efforts primarily on content delivery. However, although […]

Ivana Zec

How to Assemble a Social Media Dream Team

More than a quarter of the world’s population uses social media today and that number is expected to rise rapidly in the future. The number of social media platforms is also on a constant rise, with Facebook, Twitter, Google+ or LinkedIn no longer being the only players in the field. Using social media to promote […]

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