Content creation is a waste of money unless you put in the effort to be a little different, and a bit more innovative to provide your readers real value.
On-page SEO for SaaS doesn’t look much different from SEO for a regular website. That’s precisely why so many marketers get it wrong. The fundamentals of SEO are the same for SaaS as well, but your approach to on-page optimization will be completely different from an affiliate site or an...
These six SEO content best practices help B2B SaaS companies create engaging content that builds the brand and helps rank for lucrative search keywords in their industry.
Did you know that 66% of businesses plan to invest more in SEO content creation in 2022? But what’s so valuable about content marketing that businesses worldwide are publishing more content, building dedicated content teams, and shifting their investment from other marketing channels to SEO content? We’ll answer this question in...
If you’re building an SEO strategy for your company, keyword research is the first crucial step. Why? Because if you target the wrong keywords, your content will attract irrelevant search traffic or no visitors at all. So, it’s very important that you get this step right. In this SaaS keyword...
The purpose of SEO blog content is no longer to stack any kind of articles with keywords and anchor text and focus just on such simple technical SEO hacks. Now, you have to achieve multiple things all at once: to truly satisfy the searcher’s query with engaging content that is...
Targeting the wrong keywords will either attract irrelevant visitors to your site or no visitors at all. Unlike blogs or affiliate sites, as a SaaS company you have to be conscious of your brand image and can't target every trendy topic. I'll share actionable keyword research tips to drive relevant...
SEO has changed a lot in the past decade, but one thing remains the same: the majority of web traffic still belongs to organic traffic, i.e., visitors from search engines. That’s why SEO is a very important marketing channel for almost every business. If you are not easily found on...
Is content marketing essential for modern SaaS marketing campaigns? No doubt about it. Websites and internet users are growing in number, with the latest stats from June 2019 showing that 4,536 million users are currently online, amounting for 58.8% of the human population. In an endless sea of companies fighting...
Bloggers often struggle to come up with unique blog post ideas. In this detailed guide, I'll share different ways you can find proven content ideas for your blog and create an idea generation system to keep your content calendar full.
Hiring an SEO expert is a strategic decision with long-term implications for your business, but the problem is that there is no entry barrier to this industry. I'll tell you which questions to ask to handpick real SEO experts from the sea of fake gurus on the internet.
Remember the last time you saw a piece of content that knocked you off your feet. The feeling of awe and inspiration you got from that amazing post wouldn't have been there if the publisher had settled for an okay performance. When you make your best content, your visitors can...
Email outreach can be very effective if done right. Although poorly made old outreach emails get ignored (and deserve it), well-written outreach emails do get responses, resulting in backlinks, PR, partnerships and leads. In this article, I'll share proven tips for writing such emails.
Tired of only getting site traffic when you’re aggressively posting content to social media? Search Engine Optimization (SEO) means making your website appear in your target customers’ search engine results pages. Unlike other marketing channels, the upfront work pays off in the long-run. You don’t need to commit to posting...
Every software company has a unique set of challenges their users face before joining a paid plan. The only problem? Easing users through those challenges one-by-one is a mammoth task. (And that’s if you have any leads, in the first place.) There’s one thing that can come to your rescue:...
Nothing is more important to a startup than getting those initial customers through the door. Without them, you won’t make any profit—and potentially lose momentum before you even begin to grow. Luckily, there’s one marketing channel you can use to drive customers to your website—even if you’ve only just opened...
Can you hone your marketing skills and become a better SaaS marketer just by following others’ work? Sure you can. With so many top-notch blogs, podcasts, and videos, you just have to block your time and open your mind to new techniques and knowledge. Resources are plenty, but as a...
Building an email list of loyal subscribers is hard. Most marketers and bloggers struggle with it. But I want to make it easier for you. Use these ten overlooked techniques to build your email list faster, and nurture a healthier business. As a SaaS marketer, you need an active email...
Hey, it’s awesome to have you here! I’m Davor Bomeštar, a founder and CEO of Fortis Agency. Fortis Agency is an SEO & content marketing agency working only with B2B SaaS companies. If you want to learn how to become great at marketing your B2B SaaS follow me on Linkedin, where I publish daily SEO & Content marketing tips!
Davor is one of the best professionals I have worked with. He not only executed on SEO but also became an advisor over time. I will recommend Davor without any hesitation - Jagdeep Singh -