Veridion Raises $20M Series A to Build a Live Map of the Business World
Our client Veridion has raised a $20 million Series A led by Hoxton Ventures to expand its live business graph covering 640+ million companies worldwide.
SEO vs Google Ads for Manufacturers: Which Should Come First?
SEO or Google Ads first for a job shop? A decision guide with timelines, costs, four shop profiles and the 12-month sequence that works for most manufacturers.
Google Ads for Manufacturers: What the First 90 Days Really Look Like
What a manufacturing Google Ads campaign really does in its first 90 days: budget, CPC, when quote requests start, and why week three is the wrong time to quit.
What a Manufacturer’s Homepage Needs to Turn Engineers and Buyers Into RFQs
A slider with a machine photo, “welcome to our website” and news from the trade fair: that is the homepage of most metal shops, and it is why engineers leave without sending a drawing. Here is what a manufacturer’s homepage has to answer in five seconds, section by section, and what to measure.
How to Choose an SEO Agency for Your Manufacturing Company (+7 Red Flags)
Every metal shop gets emails promising page one in 30 days. Here is how to choose an SEO agency when your buyers are engineers, your conversion is an RFQ and your search volumes are small: seven questions to ask, seven red flags, and honest timelines.
Multilingual SEO for Manufacturers Exporting to DACH and the EU: 10 Mistakes to Avoid
German buyers search in German, Czech engineers in Czech, and an English-only website rarely reaches either. Ten multilingual SEO mistakes manufacturers make when they sell to DACH and the EU, from translated keywords and machine-translated tolerances to broken hreflang, and how to fix each one.
Landing Pages for Manufacturers: How to Turn an Engineer’s Visit Into an RFQ
Sending Google Ads or directory traffic to your homepage is how manufacturers lose RFQs. A landing page built for one process, one buyer and one action, the drawing upload, is how you win them. Here is the anatomy of a landing page that converts engineers and purchasing managers.
4 Reasons Your Manufacturing Blog Isn’t Generating Leads
A manufacturing company’s blog functions as a reliable sales and marketing tool only when the company avoids these mistakes.
13 SEO Content Creation Tips for Manufacturing companies
Content creation is a waste of money unless you put in the effort to be a little different, and a bit more innovative to provide your readers real value.
On-Page SEO for Manufacturing Websites
On-page SEO for a manufacturing website is not about keyword density. It is about service, capability and certification pages that answer what engineers and purchasing managers actually search for. Nine tactics, with metalworking examples.