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How to Use Content Marketing In a “Dull” Industry

Content marketing is all about attracting and engaging your target audience, but what about when your industry is "dull". Can you write compelling content about bland stuff? Good content drives traffic to your website, boosts the awareness of your brand and, eventually, increases your sales. Creating fun and attractive content that provides extra value to your readership is easy if...

SaaS Copywriting Hacks Based in Psychology

Whether you are a beginner or an advanced SaaS marketer, you know how important a good copy is for any business. Having a high-quality product is a great place to start but there is a long journey between a good product and making the sales. When you are defining your company’s brand or desperately trying to increase those conversion rates,...

by Davor Bomeštar

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Content Marketing, Internet Marketing

How to Give New Life to Your Old Marketing Content

As a businessperson of the 21st century, you are well aware that you can no longer be a successful marketer without constantly providing your target audience with new and fresh content. Being great at content marketing implies abandoning some obsolete techniques such as pushy selling and focusing your efforts primarily on content delivery. However, although you might be a fantastic...

Rebranding Done Right: 5 Examples You Can Learn From

Rebranding your company is not just about changing your logo or tagline. It is about implementing a marketing strategy that will help your company create a new identity. The new identity should demonstrate to your customers and employees how your company aligns with the culture, goals and messages it presents. Rebranding should never be taken lightly. It can be expensive,...

by Davor Bomeštar

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Content Marketing, SEO

How to Maintain Your SEO Rankings After Reaching the Top

If you think you don't need to maintain your SEO rankings after you’ve ranked at the top for your targeted keyword, you're wrong. Once you’ve reached the top, it doesn’t mean you’ll stay there forever. Your competitors can outrank you just as easily as you’ve outranked them. Ranking in Google’s top ten search results for a targeted keyword is probably...

How to Increase Your Sales through Long Tail Keywords

The importance of keywords for your website's SEO is undeniable. In a nutshell: careful choice of target keywords gets you more search engine traffic, which increases the chances that your target audience will find you, eventually leading to an increase in sales as well. One of the best practices of search engine optimization entails creating proper keywords and phrases that...

by Davor Bomeštar

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