Blog

onsite conversion
How Your Homepage Plays into Conversion
Onsite conversion stems from understanding your website audience. Gary Illyes, a Web Master Trend Analyst at Google, held a lecture on Internet user characteristics. Among the very notable things he said, there was one that should stay with you when you think of users that visit your website. Do you know millennials? That part of generation Y, born between 1980...
continue reading
How to Use Content Marketing In a “Dull” Industry
Content marketing is all about attracting and engaging your target audience, but what about when your industry is "dull". Can you write compelling content about bland stuff?  Good content drives traffic to your website, boosts the awareness of your brand and, eventually, increases your sales. Creating fun and attractive content that provides extra value to your readership is easy if...
continue reading