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How to Safely Redesign Your Website Without Destroying Your Business
Website redesigns are a scary proposition for many marketers and rightfully so, evoking a flood of concern such as: Will this work in all browsers?How will this affect page load speed?What’s the impact on conversions?How will this affect our SEO? But why should you consider a redesign anyway? You may tell yourself that your present solution works great for your...
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Why Your Business Should Be Blogging
Are you thinking about starting a blog for your company? Are you wondering if there are any benefits to blogging for business, and how it can help your company develop and thrive in the long run? We'll run you through the some benefits. Blogging has, in fact, become 'a must' when building your brand. It provides your business with a...
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How to Find the Right B2B Sales and Marketing Tactics for Your Business
Every company in the world has the same ultimate goal – to maximize return on investment and earn a profit. While that goal may be common, the way to achieve it is certainly not. Since every company is shaped by different factors such as its area of expertise, size, offer, competition and others, there is no universal recipe when it...
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How To Adapt to Mobile Ad Blockers
Ad blockers have been around for many years, decades even, but nowadays they are making their first foray into the mobile domain. Recently Apple made headlines when it announced that their latest iteration of the mobile operating system for iPhones and iPads will be supporting Ad blocking apps. Needless to say, this has ruffled more than a few feathers among...
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How to Give New Life to Your Old Marketing Content
As a businessperson of the 21st century, you are well aware that you can no longer be a successful marketer without constantly providing your target audience with new and fresh content. Being great at content marketing implies abandoning some obsolete techniques such as pushy selling and focusing your efforts primarily on content delivery. However, although you might be a fantastic...
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How to Assemble a Social Media Dream Team
More than a quarter of the world’s population uses social media today and that number is expected to rise rapidly in the future. The number of social media platforms is also on a constant rise, with Facebook, Twitter, Google+ or LinkedIn no longer being the only players in the field. Using social media to promote your brand and customer loyalty...
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