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7 Copywriting Hacks Based in Psychology
Whether you are a beginner or an advanced marketer, you know how important a good copy is for any business. Having a high-quality product is a great place to start but there is a long journey between a good product and making the sales. When you are defining your company’s brand or desperately trying to increase those conversion rates, you...
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Stay in Tune: SEO Checklist for Ecommerce Websites
Every website is like a living being. It requires attention, care, and constant improvement. No SEO advice or best practice is forever set in stone. Our most used search engine is tweaking its algorithm often, trying to improve its performance. The same stands for webshops, there is always something to do. The amount of maintenance depends on the quantity of...
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What To Do With Non-Responsive Prospects – 5 Tips
So you've tried everything to get to your prospect, but it's just not happening. Don't worry, this is not an unusual situation. Know that your prospects are busy people, and chances are, they are not actively avoiding you, but simply have a lot on their plate right now. Therefore, even with your shining personality, and all of your amazingly crafted...
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How to Safely Redesign Your Website Without Destroying Your Business
Website redesigns are a scary proposition for many marketers and rightfully so, evoking a flood of concern such as: Will this work in all browsers?How will this affect page load speed?What’s the impact on conversions?How will this affect our SEO? But why should you consider a redesign anyway? You may tell yourself that your present solution works great for your...
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Why Your Business Should Be Blogging
Are you thinking about starting a blog for your company? Are you wondering if there are any benefits to blogging for business, and how it can help your company develop and thrive in the long run? We'll run you through the some benefits. Blogging has, in fact, become 'a must' when building your brand. It provides your business with a...
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How to Find the Right B2B Sales and Marketing Tactics for Your Business
Every company in the world has the same ultimate goal – to maximize return on investment and earn a profit. While that goal may be common, the way to achieve it is certainly not. Since every company is shaped by different factors such as its area of expertise, size, offer, competition and others, there is no universal recipe when it...
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