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15 Ways to Get Over a Creativity Block
Every workplace requires some amount of creativity. We all know that professional writers, artists, and musicians make a living from their creative work, but other workplaces also have creative components. A web designer, SEO specialist, and programmer also need a level of creativity in their fields if they wish to succeed. The problem is, it’s hard to be focused and...
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Arm Yourself with Content Marketing Ideas Using AHREFS
If you want to draw visitors to your website, you need to keep providing them with new and engaging content – there is no business success today without a carefully planned content marketing strategy. However, equipping your website with a constant stream of fresh content can be a tricky thing, and sometimes even the most creative individuals run out of...
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6 Insightful Questions to Boost Your Conversions
Instead of only asking yourself what you can do to improve your product or service and comparing it to those of your rivals, you should ask yourself another important question first. What can you do about the way you present your product or service in order to boost your conversions? Think about how many people visited your website and what...
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How to Create Winning Marketing Surveys
If you want to create successful marketing campaigns, you need to understand your customers. Knowing your customers and their biggest problems is crucial to staying relevant to your audience. So, how can you become familiar with your customers? The answer is simple – by using marketing surveys. Keep in mind, though, market research is not a one-of-a-time thing. Consistency is...
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Why You Need to Stop Worrying About Profit and Start Worrying About Cash Flow
“Should I be focusing on the cash or the profit?” is probably the most frequently asked question in business. While both are crucial aspects of a business, cash flow is definitely king when it comes to financial management of a company. The reason for this is very simple: if you don’t know how to manage your company’s cash on a...
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Rebranding Done Right: 5 Examples You Can Learn From
Rebranding your company is not just about changing your logo or tagline. It is about implementing a marketing strategy that will help your company create a new identity. The new identity should demonstrate to your customers and employees how your company aligns with the culture, goals and messages it presents. Rebranding should never be taken lightly. It can be expensive,...
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