How Much Do Keywords Still Matter?
Back in the 1990’s or early 2000’s if you were a part of the SEO scene you know that keyword density reigned supreme as the quickest method of making money. People made a fortune literally overnight and many a webmaster feverishly calculated the keyword to total word count ratio in an attempt to hit that perfect keyword density per page....
continue reading
Branding: Why You Should Develop a Personal Brand
In the past few years, we’ve seen a large number of companies moving their business online to cater to the purchasing habits of a modern shopper. It’s no longer just the giants like Amazon, e-Bay and Alibaba, the marketplace has become pretty crowded. In this competitive atmosphere, having a quality product that delivers on its promised features and offering it...
continue reading
A Startup Marketing Priority: Content Marketing
What do you think of when you hear the words “content marketing”? Stop and consider it for a minute. How much do you know about this concept? If you are an entrepreneur who has just ventured into the world of startup business, these words should sound more than familiar. If they don’t, then you need to read this article really...
continue reading
6 SaaS Email Personalization Techniques That Go Beyond a Name
You have probably heard of Dale Carnegie’s famous book How to Win Friends and Influence People in which he states: “Remember that a person's name is to that person the sweetest and most important sound in any language.” If you are a human being with feelings, you understand this to be true, but I’m sure it’s the same with cats and...
continue reading
How to Increase Your Sales through Long Tail Keywords
The importance of keywords for your website's SEO is undeniable. In a nutshell: careful choice of target keywords gets you more search engine traffic, which increases the chances that your target audience will find you, eventually leading to an increase in sales as well. One of the best practices of search engine optimization entails creating proper keywords and phrases that...
continue reading