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E-Commerce Branding: Why You Should Develop a Personal Brand
In the past few years, we’ve seen a large number of companies moving their business online to cater to the purchasing habits of a modern shopper. It’s no longer just the giants like Amazon, e-Bay and Alibaba, the marketplace has become pretty crowded. In this competitive atmosphere, having a quality product that delivers on its promised features and offering it...
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Why Content Marketing Should Be a Startup Marketing Priority
What do you think of when you hear the words “content marketing”? Stop and consider it for a minute. How much do you know about this concept? If you are an entrepreneur who has just ventured into the world of startup business, these words should sound more than familiar. If they don’t, then you need to read this article really...
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6 Email Personalization Techniques That Go Beyond a Name
You have probably heard of Dale Carnegie’s famous book How to Win Friends and Influence People in which he states: “Remember that a person's name is to that person the sweetest and most important sound in any language.” If you are a human being with feelings, you understand this to be true, but I’m sure it’s the same with cats and...
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How to Increase Your Sales through Long Tail Keywords
The importance of keywords for your website's SEO is undeniable. In a nutshell: careful choice of target keywords gets you more search engine traffic, which increases the chances that your target audience will find you, eventually leading to an increase in sales as well. One of the best practices of search engine optimization entails creating proper keywords and phrases that...
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